At the Facebook division of Meta, I led internal communications for five global All Hands events, reaching more than 6,000 employees globally. These All Hands events were curated experiences designed to align, inspire, and inform. I partnered with the C-level Head of Facebook and his leadership team to shape the narrative, worked with agency partners to execute creative concepts, and rolled up my sleeves to manage the nuts and bolts: writing scripts, editing executive decks, producing promotional videos to get employees excited about the upcoming event, and overseeing live show flow.

Post-event feedback consistently showed growing employee belief in the company’s direction and trust in leadership.

One of the most meaningful projects I worked on was helping Facebook employees, who were primarily software developers, understand why our 2023 rebrand was happening. I created the pitch to employees: explaining that a company’s brand is its promise to customers.

This message resonated with an audience that didn’t usually work with branding or marketing, and post-event surveys showed that employees understood why the rebrand mattered to them, and their role in making the rebrand a success.